New branding for South African Scouting

The South African Scout Association unveiled its new branding on 24 February 2008.

The branding is based on a white fleur de lis on a purple background. This is well known internationally as the world Scout logo.

The Association's website has been relaunched with the new branding, which will also be used on letterheads and signage. A new flag design and casual clothing will be put in a motion to the National Scout Council for consideration on 3 August 2008.

A brand manual is under development containing examples, rules and guidelines. This will be distributed to the provincial Scout offices. A flyer will also be printed for wider distribution.

The new logo is available in the clipart section of the website.

For more information contact the South African Scout Association.